Right to Erasure and GDPR

Right to Erasure and GDPR

Here are RIVN we are always discussing the power or privacy and how we can help companies protect themselves, investors and consumers. But it is also important to make sure everyone is aware of the laws and has a clear understanding into why the deletion function is so important.

One of the top discussion items for the General Data Protection Regulation (GDPR) is companies ability to meet the primary rights that are now required.  One in particular is article 17 the Right to be Forgotten/Erasure. In a recent by the team are SRS which can be found here.  This article in particle is interesting as they dive deep into Article 17 of the GDPR focused on the Right to Erasure. 

Credit: https://opensrs.com/blog/2018/01/gdpr-updates-right-erasure/

Here is an excerpt from this article:
“ It also requires the controller to comply with any such request “without undue delay” as long as one of six specific legal grounds applies. On top of this, it states that in cases where the controller has made personal data public, the controller must reach out to any other controller who is processing the data and inform them about the request for erasure so that the appropriate steps can be taken. Finally, Article 17 lays out several exceptions where the right to erasure does not apply. These include instances when processing of data is necessary for “exercising the right of freedom of expression and information,” for “compliance with a legal obligation,” or for “the establishment, exercise or defense of legal claims.”

This is where RIVN comes into play.  When it comes to the deletion activity that is where RIVN is here to help companies get ready for GDPR.  For digital marketer and legal teams the greatest hurdle may be the “Right to Erasure/Deletion” function itself.  Contemporary organizations are searching for a module based solutions such as RIVN to step up to meet this need with an easy to use SaaS based single function that allows brands worldwide to meet business needs and be ready for what is next.

To learn more about RIVN and RIVN Delete option please visit https://www.rivnco.com/products/

To learn more about regulations mentioned above please see the following links below:

New Bill Gives FTC More Power for Investigations and Fines

New Bill Gives FTC More Power for Investigations and Fines

The recent FTC fines and microscope of focused on privacy continues to create an environment for new legal processes and regulations. Recently a few senators have introduced a new bill that gives the FTC move flexibility to investigate big tech companies and levy heavy fines. The full article from Gizmodo can be found here.

Credit: Charlie Neibergall (AP)

Here are a few key take-aways from the article:

“The two Democrats call it the “Monopolization Deterrence Act,” Reuters reported. This legislation would grant the Department of Justice and Federal Trade Commission the ability to levy civil penalties when companies break antitrust law, up to 15 percent of the company’s total U.S. revenue or 30 percent of its U.S. revenue in affected markets.”

“Our legislation would empower our antitrust watchdogs with new tools to deter monopolization of market power and hold bad actors accountable,” Blumenthal said in an emailed statement to Gizmodo. “American consumers and workers are being crushed by corporate consolidation, and our outdated laws have failed to keep pace with our modern economy.”

It will be interesting to see if these fines continue how business practices will evolve over time. One specific area around the Right to Erasure is one to watch closely.

For digital marketer and legal teams the greatest hurdle may be the “Right to Erasure/Deletion” function itself.  Contemporary organizations are searching for a module based solutions such as RIVN to step up to meet this need with an easy to use SaaS based single function that allows brands worldwide to meet business needs and be ready for what is next.

To learn more about RIVN and RIVN Delete option please visit https://www.rivnco.com/products/

To learn more about regulations mentioned above please see the following links below:

Australian Consumer Privacy Rights and COPPA

Australian Consumer Privacy Rights and COPPA

Recently the Financial Review published an article which can be found here that highlights some comments from Innovation Summit regarding consumer privacy rights. Richard Wise, the CEO of WiseTech, spoke on several topics including privacy, workforce automation and specifically child privacy rights.

Credit: Peter Braig

Here are some key excerpts from Wise’s comments:

“I think no regulation is bad, and also heavy regulation is bad … but ultimately one thing we should agree on is that we should protect our children, up until a reasonable age, (given) they don’t understand what privacy is, why they should have it and how they should delegate it.

“Companies that use your personal data should be telling you in great detail when they are using that your data, what they are using it for and when they … try to monetize it some way that is not part of their original intent, they should tell you about the change, and they should do it ‘opt in’, not ‘opt out’.”

It is inevitable that Australia will start developing laws similar to COPPA laws already established in the USA. With the Australian government is also working towards enabling a right to be forgotten law. For digital marketer and legal teams the greatest hurdle may be the “Right to Erasure/Deletion” function itself.  Contemporary organizations are searching for a module based solutions such as RIVN to step up to meet this need with an easy to use SaaS based single function that allows brands worldwide to meet business needs and be ready for what is next.

To learn more about RIVN and RIVN Delete option please visit https://www.rivnco.com/products/

To learn more about regulations mentioned above please see the following links below:

Australian Customers Want Transparency on Privacy

Australian Customers Want Transparency on Privacy

Australia is starting to blaze a trail when it comes to consumer privacy. After the GDPR and released last year and CCPA coming up in a few months. The Australian retail ecosystem is taken notices and preparing for what is next.  The full article from Inside Retail can be found here.

Credit: https://www.insideretail.com.au

Here are a few key take-aways from the article:

“Australia’s Online Privacy Law requires organisations to “clearly express policies” on the management of their customers’ personal information. Organisations are also required to let their customers know what type of personal data they collect, for what purpose, and how the data is collected.”

“Fifty-three per cent of respondents in our survey say they only purchase with the online retailers they trust. About 26 per cent say they look into a retailer’s background and online reviews before buying and 26 per cent say they do not sign up for newsletters as frequently. Many also regularly clear their browsing history, and some use a VPN, all to prevent companies from tracking their online activities. Some even claim that the concern has made them purchase with only online retailers that have a physical store.

According to the study, 43 per cent do not like retailers sending them personalised emails based on their previous shopping behaviour because they feel that the companies are tracking their movements. Twenty-six per cent are open to receiving personalised emails because they reduce the number of irrelevant emails

The Australian government is also working towards enabling a right to be forgotten law. For digital marketer and legal teams the greatest hurdle may be the “Right to Erasure/Deletion” function itself.  Contemporary organizations are searching for a module based solutions such as RIVN to step up to meet this need with an easy to use SaaS based single function that allows brands worldwide to meet business needs and be ready for what is next.

To learn more about RIVN and RIVN Delete option please visit https://www.rivnco.com/products/

To learn more about regulations mentioned above please see the following links below:

Australian Right to be Forgotten

Australian Right to be Forgotten

In a recent study “sponsored by the Australian Communications Consumer Action Network (ACCAN), the researchers from UTS and Western Sydney University found there was no clear or consistent approach to the disclosure of personal data”.  This is critical on several levels. First, no standardization is in place today. Second, it shows the government is actively looking to solve this problem for its citizens. The full article from IT News can be found here.

Credit: https://www.itnews.com.au

The article cites a key piece of legislation which is Consumer Data Right (found here) will help standardize data access and transfer in Australia. In addition, researchers cited the GDPR as a standard for customer rights standard. Including this quote:

“The European Union has introduced a foundational reform that provides citizens with a range of rights, including a right to be forgotten and a right to access data”

The Australian government is also working towards enabling a right to be forgotten law. For digital marketer and legal teams the greatest hurdle may be the “Right to Erasure/Deletion” function itself.  Contemporary organizations are searching for a module based solutions such as RIVN to step up to meet this need with an easy to use SaaS based single function that allows brands worldwide to meet business needs and be ready for what is next.

To learn more about RIVN and RIVN Delete option please visit https://www.rivnco.com/products/

To learn more about regulations mentioned above please see the following links below:

Australia  Set to Police Google and Facebook

Australia Set to Police Google and Facebook

Australia is trying to learn from other countries across the globe including Europe and the US to develop a platform that will help protect their citizens privacy while monitoring big tech companies. A recent Reuters article found here highlights Australia strategy including establishing the Australian Competition and Consumer Commission (ACCC) which would be “…the antitrust watchdog, to scrutinize how the companies used algorithms to match advertisements with viewers, giving them a stronghold on the main income generator of media operators.” 

This commission would be focused on Facebook and Google in particular.

Here is an excerpt from this article:
“lift the veil” on the closely guarded algorithms the firms use to collect and monetize users’ data, and accepted the ACCC’s “overriding conclusion that there is a need for reform”.

The article goes on further to discuss 5 existing investigations into the big tech companies with more to come.

To learn more about regulations mentioned above please see the following links below:

Detailed Rights Comparison of CCPA vs GDPR

Detailed Rights Comparison of CCPA vs GDPR

Global companies are still trying to meet the standards of General Data Protection Regulation (GDPR), they are now being faced with California’s new privacy law known as California Consumer Protection Act (CCPA) which will begin enforcement January 1, 2020.  Kramer Levin published an article highlighting the comparison between the new privacy laws which can be found here.

Source: https://www.secupi.com/ccpa-mini-gdpr/

What is interesting about this post is the detail they go into specifically around the Right to be Forgotten/Erasure aka Deletion can how the two regulatory laws compare:


“The GDPR contains a similar provision, referred to as the “right to be forgotten,” allowing data subjects the right to have personal data concerning them deleted by the data controller under certain circumstances. Data subjects enjoy this right regardless of the source from which the data was obtained. Art. 17. As with the CCPA’s right to deletion, the GDPR’s right to be forgotten is combined by several exceptions, allowing controllers to deny erasure requests when doing so is part of an exercise of free expression; is necessary for compliance with a legal obligation or the establishment, exercise or defense of legal claims; or when retaining the data is in the public interest. The GDPR also allows data subjects to request that controllers implement restrictions on the use of their personal data in certain circumstances, and requires businesses to notify any recipient to whom they have disclosed the subject’s personal data of any limitations or erasures requested by the subject that they have implemented. Art. 18-19.

This is where RIVN comes into play.  When it comes to the deletion activity that is where RIVN is here to help companies get ready for CPPA and GDPR.  For digital marketer and legal teams the greatest hurdle may be the “Right to Erasure/Deletion” function itself. Contemporary organizations are searching for a module based solutions such as RIVN to step up to meet this need with an easy to use SaaS based single function that allows brands worldwide to meet business needs and be ready for what is next.

To learn more about RIVN and RIVN Delete option please visit https://www.rivnco.com/products/

To learn more about regulations mentioned above please see the following links below:

Data Sovereignty

Data Sovereignty

In the ever changing world of power and currencies data is becoming the most valuable asset for companies. We are seeing a shift in value from companies from managed materials like gold and oil. Now technology companies lead the globe in revenue creation. Data sovereignty could be the next big thing in martech! The full article published by the Forbes team can be found here which highlights the power of data in our global economy.

Source: https://www.forbes.com/sites/cognitiveworld/2019/07/21/its-time-to-fight-back-for-data-sovereignty/#7dba5abe1ccc

Credit: Deposit Photos

Below is a snippet from the scope that article. 

“So how have companies handled such responsibility? Not well, it seems. “In the first half of 2018 alone, it’s estimated over 4.5 billion digital records were stolen or exposed,” explains Joseph Hopkins, COO of Crown Sterling. “More importantly, this crisis shows no signs of stopping. And in fact, may be worsening. Already 2019 has witnessed major breaches at the Oklahoma Department of Securities, Flipboard, and First American Corporation, releasing sensitive information, including bank account numbers, tax records, social security numbers, and wire transaction receipts.

Dubbed the “most important change in data privacy in 20 years,” the General Data Protection Regulation (GDPR) went into effect May, 2018 to safeguard all EU citizens’ privacy from data breaches with stiff fines for organizations that do not comply. As an example of just one protective feature, the GDPR inhibits opaque verbiage from user agreements: “The conditions for consent have been strengthened, and companies are no longer able to use long illegible terms and conditions full of legalese. The request for consent must be given in an intelligible and easily accessible form, with the purpose for data processing attached to that consent.”

This is where RIVN comes into play.  For companies to effectively manage their most valuable asset, consumer data deletion functionality is a critical component. For digital marketer and legal teams the greatest hurdle may be the “Right to Erasure/Deletion” function itself.  Contemporary organizations are searching for a module based solutions such as RIVN to step up to meet this need with an easy to use SaaS based single function that allows brands worldwide to meet business needs and be ready for what is next.

To learn more about RIVN and RIV= Delete option please visit https://www.rivnco.com/products/

To learn more about regulations mentioned above please see the following links below: